How to play

10-0-0 takes about three minutes to play and roughly a decade to explain to your most insufferable property-owning friend, so here is the short version.

What is 10-0-0?

It's a free browser game about UK property. You enter a postcode — yours, your mum's, the one you wish you'd bought in 2003 — and the game builds a board from real local data. You then draft a portfolio of six properties, the game simulates ten years of the actual market, and you find out whether you'd have survived them.

Your result is a record, written like a season: up years – void months – down years. Ten up years, no empty rental months, no down years is the perfect 10-0-0. It is meant to be nearly impossible. Roughly one game in two hundred gets there.

Are the streets and prices real?

Yes, and this is the whole point. Every lot card names a real street in your area and a real sold price from that street, from the year you drew — "sold £187,500, 2004" means a property on that street really did change hands for that in 2004. The data comes from HM Land Registry, who record every residential sale in England and Wales. If the drawn year had no sale on that street, the card shows the nearest year that did, and says so honestly.

We never show house numbers. The game scores streets, not somebody's actual front door.

How a game runs

  1. Enter a postcode. The outward part is enough — "E17" works fine. England and Wales only for now.
  2. Spin. The reel draws a neighbourhood and a year. The year matters enormously: a flat bought in 1996 had a rather different decade ahead of it than the same flat in 2007.
  3. Pick one of three lots. Each card shows the street, the area, the real sold price and six stats (in Classic mode — see below).
  4. Repeat for six rounds. Each round fills a different slot in your portfolio: a Forever Home, two buy-to-lets, an HMO, a Flip and a Commercial. Different slots reward different stats, which is where the game lives.
  5. Watch the decade. The simulation replays a real ten-year stretch of your area's price history — including the bad years. 2008 happened; the game remembers.
  6. Get your record. And a tier, a breakdown of who carried your portfolio and who was the passenger, and a share card to inflict on a group chat.

What is the difference between Classic and Expert mode?

Classic shows the six stats on every card, so you can draft like an analyst. Expert hides them until the end — you get the street, the area, the type, the year and the price, and nothing else. It's for people who actually know their patch, and it's quietly the better game once you do.

The one free re-spin

You get one re-spin per game. Use it when the reel hands you a 2007 vintage and you can hear the music about to stop — or save it and regret everything, which is also very property.

Anything else?

The sound is optional (toggle in the board header), the result links are replayable — send one to a friend and they get the exact same board you did — and none of this is financial advice. It's a game. The market, regrettably, is not.