SO30 — Southampton
The SO30 board covers Southampton in Eastleigh, built from 22,300 sales over 32 years of real Land Registry sales across 6 local areas.
The median sale here was £68,500 back in 1995. In 2026 it stood at £326,000, a 4.8× change. Peak momentum came in 2002, when the SO30 median climbed +24.6%. 2009 was the year the music stopped here: -7.3% on the median.
Median sold price in SO30
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £68,500 | 738 |
| 2000 | £103,500 | 788 |
| 2005 | £185,000 | 675 |
| 2010 | £211,500 | 418 |
| 2015 | £240,000 | 685 |
| 2020 | £312,500 | 565 |
| 2025 | £335,500 | 546 |
| 2026 | £326,000 | 124 |
The areas on the board
The game's reel draws from 6 areas, in proportion to how often property really changes hands there:
- Hedge End (69% of local sales) — busiest streets: Stirling Crescent, Cranbourne Park, Walker Gardens
- West End (19% of local sales) — busiest streets: High Street, Quob Farm Close, Hatch Mead
- Botley (9% of local sales) — busiest streets: Ambleside, Winchester Street, Jenkyns Close
- Curbridge (2% of local sales) — busiest streets: Whiteley Way, Avon Road, Curbridge Way
- Curdridge (0% of local sales) — busiest streets: Outlands Lane, Tebourba Way, Oakham Cottages
- Chatsworth Road (0% of local sales)
Think you could survive a decade here? Play the SO30 board and find out.
Local business? Put your name on the SO30 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.