SO40 — Southampton
SO40 is Southampton's patch in New Forest — this page and its game board are built from 24,452 sales over 32 years of recorded sales in 8 areas.
From £56,500 in 1995 to £343,000 in 2026: the SO40 median multiplied 6.1× across the dataset. The best vintage to have bought was around 2003, when the local median jumped +23.2% in a single year. Worst year on the board: 2009, at -5.1%. The simulation does not soften it.
Median sold price in SO40
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £56,500 | 805 |
| 2000 | £99,950 | 1,037 |
| 2005 | £172,975 | 862 |
| 2010 | £198,000 | 601 |
| 2015 | £235,000 | 699 |
| 2020 | £290,000 | 539 |
| 2025 | £325,000 | 612 |
| 2026 | £343,000 | 125 |
The areas on the board
These are the 8 areas on the board, ranked by how much of the local market they carry:
- Totton (63% of local sales) — busiest streets: Salisbury Road, Water Lane, Rufus Gardens
- Marchwood (16% of local sales) — busiest streets: Tides Way, Quayside Walk, Evergreen Close
- Calmore (10% of local sales) — busiest streets: Treagore Road, Calmore Road, Friars Croft
- Ashurst (5% of local sales) — busiest streets: Ashdene Road, Lyndhurst Road, Woodlands Road
- Woodlands (2% of local sales) — busiest streets: Woodlands Road, Ringwood Road, Bartley Road
- Cadnam (2% of local sales) — busiest streets: Southampton Road, Old Lyndhurst Road, Romsey Road
- Bartley (1% of local sales) — busiest streets: Chinham Road, Shepherds Close, Shepherds Road
- Winsor (1% of local sales) — busiest streets: Winsor Road, Winsor Lane, Tatchbury Lane
The data is real and so are the down years. Draft six properties on the SO40 board.
Local business? Put your name on the SO40 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.