SW10 — London
The SW10 board covers London in Kensington And Chelsea, built from 12,631 sales over 32 years of real Land Registry sales across 8 local areas.
The median sale here was £163,000 back in 1995. In 2026 it stood at £915,000, a 5.6× change. Peak momentum came in 2021, when the SW10 median climbed +23.8%. 2019 was the year the music stopped here: -41.3% on the median.
Median sold price in SW10
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £163,000 | 405 |
| 2000 | £299,975 | 542 |
| 2005 | £440,000 | 456 |
| 2010 | £660,000 | 331 |
| 2015 | £942,205 | 297 |
| 2020 | £830,000 | 327 |
| 2025 | £930,000 | 215 |
| 2026 | £915,000 | 35 |
The areas on the board
The game's reel draws from 8 areas, in proportion to how often property really changes hands there:
- London (SW10 9) (59% of local sales) — busiest streets: Redcliffe Gardens, Finborough Road, Redcliffe Square
- London (SW10 0) (41% of local sales) — busiest streets: Coleridge Gardens, Park Walk, Edith Grove
- Talbot Road (0% of local sales) — busiest streets: Part Of
- Mitcham Road (0% of local sales) — busiest streets: Part Of
- St Margarets Road (0% of local sales)
- Church Walk (0% of local sales)
- Semington Road (0% of local sales)
- Moss Hall Grove (0% of local sales)
Think you could survive a decade here? Play the SW10 board and find out.
Local business? Put your name on the SW10 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.