SW14 — London
London's SW14 postcode sits in Richmond Upon Thames. The board behind it is assembled from 11,105 sales over 32 years of actual sales in 8 areas.
Across the recorded period the typical SW14 sale went from £150,000 in 1995 to £690,000 in 2026 — 4.6× growth. If you could time-travel once, aim for just before 2000 — prices moved +37.4% that year. The one to avoid was 2026: the median moved -27.6%, the roughest year in the local record.
Median sold price in SW14
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £150,000 | 321 |
| 2000 | £277,500 | 409 |
| 2005 | £390,000 | 392 |
| 2010 | £572,500 | 328 |
| 2015 | £741,050 | 319 |
| 2020 | £935,000 | 239 |
| 2025 | £952,500 | 258 |
| 2026 | £690,000 | 27 |
The areas on the board
8 areas make up the board, weighted by sales activity:
- London (SW14 8) (57% of local sales) — busiest streets: Mortlake High Street, Sheen Lane, Cowley Road
- London (SW14 7) (39% of local sales) — busiest streets: St Leonards Road, Kingsway, Lower Richmond Road
- East Sheen (5% of local sales) — busiest streets: Upper Richmond Road West, Deanhill Court, Shalstone Road
- Mortlake (0% of local sales) — busiest streets: Vineyard Path
- Lustrells Vale (0% of local sales)
- Sydnope Hill (0% of local sales)
- Poole Road (0% of local sales)
- Peckham Rye (0% of local sales)
Reading about 2000 is easy; surviving 2026 is the game. Play the SW14 board.
Local business? Put your name on the SW14 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.