SW1A — London
Welcome to SW1A — London, City Of Westminster. What follows is 456 sales over 31 years of real price history, the same data the game deals from, across 4 areas.
A typical SW1A property sold for £200,000 in 1995; by 2025 the median was £1,900,000 — 9.5× over the period. Local prices had their best year in 2022: +775.0% in one calendar year. The local low point was 1999, when the median changed -67.1% — in the game, that's a down year waiting for your portfolio.
Median sold price in SW1A
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £200,000 | 9 |
| 2000 | £350,000 | 43 |
| 2005 | £670,000 | 10 |
| 2010 | £950,000 | 11 |
| 2015 | £3,175,000 | 16 |
| 2020 | £2,994,425 | 6 |
| 2025 | £1,900,000 | 15 |
The areas on the board
When you spin, the reel chooses between these 4 areas — busier markets come up more often:
- London (SW1A 2) (62% of local sales) — busiest streets: Whitehall Court, Whitehall, Horse Guards Avenue
- London (SW1A 1) (37% of local sales) — busiest streets: St James'S Street, St James'S Place, Arlington Street
- Crouch House Road (1% of local sales)
- Grange Road (0% of local sales)
Six slots, ten years, London's real prices. Play the SW1A board.
Local business? Put your name on the SW1A board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.