SW1Y — London
Welcome to SW1Y — London, City Of Westminster. What follows is 595 sales over 32 years of real price history, the same data the game deals from, across 3 areas.
A typical SW1Y property sold for £230,000 in 1995; by 2026 the median was £1,175,000 — 5.1× over the period. Local prices had their best year in 2013: +132.8% in one calendar year. The local low point was 2025, when the median changed -59.7% — in the game, that's a down year waiting for your portfolio.
Median sold price in SW1Y
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £230,000 | 15 |
| 2000 | £520,000 | 35 |
| 2005 | £372,500 | 17 |
| 2010 | £562,500 | 16 |
| 2015 | £2,700,000 | 41 |
| 2020 | £1,137,500 | 10 |
| 2025 | £899,000 | 9 |
| 2026 | £1,175,000 | 3 |
The areas on the board
When you spin, the reel chooses between these 3 areas — busier markets come up more often:
- London (SW1Y 6) (52% of local sales) — busiest streets: Jermyn Street, Duke Street, Duke Of York Street
- London (SW1Y 4) (31% of local sales) — busiest streets: St James'S Square, Oxendon Street, Panton Street
- London (SW1Y 5) (17% of local sales) — busiest streets: Pall Mall, Cockspur Street, Carlton Gardens
Six slots, ten years, London's real prices. Play the SW1Y board.
Local business? Put your name on the SW1Y board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.