SW3 — London
Every number below comes from real recorded sales in SW3 (London, Kensington And Chelsea) — 17,130 sales over 32 years of market history across 8 areas.
In 1995 the middle of the SW3 market was £190,000. The 2026 median: £1,100,000 — 5.8 times the starting point. 2014 was the year to be holding: the median rose +23.1% in twelve months. Anyone who bought just before 2021 learned about -18.7% the hard way.
Median sold price in SW3
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £190,000 | 701 |
| 2000 | £375,000 | 834 |
| 2005 | £515,000 | 623 |
| 2010 | £962,500 | 448 |
| 2015 | £1,380,000 | 462 |
| 2020 | £1,695,000 | 273 |
| 2025 | £1,300,000 | 321 |
| 2026 | £1,100,000 | 38 |
The areas on the board
The board splits SW3 into 8 areas, weighted by how much actually sells in each:
- London (SW3 3) (23% of local sales) — busiest streets: Sloane Avenue, Whiteheads Grove, Elystan Street
- London (SW3 5) (22% of local sales) — busiest streets: Oakley Street, Kings Road, Chelsea Manor Street
- London (SW3 4) (18% of local sales) — busiest streets: Embankment Gardens, Chelsea Embankment, Cheltenham Terrace
- London (SW3 2) (18% of local sales) — busiest streets: Egerton Gardens, Cadogan Gardens, Walton Street
- London (SW3 6) (11% of local sales) — busiest streets: Elm Park Road, Beaufort Street, Fulham Road
- London (SW3 1) (7% of local sales) — busiest streets: Brompton Road, Basil Street, Beaufort Gardens
- Chelsea (0% of local sales) — busiest streets: Markham Street, The Vale
- Talbot Road (0% of local sales) — busiest streets: Being Part Of
Now you've seen the history — play the SW3 board and try to beat it.
Local business? Put your name on the SW3 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.