SW6 — London

Welcome to SW6 — London, Hammersmith And Fulham. What follows is 42,001 sales over 32 years of real price history, the same data the game deals from, across 8 areas.

A typical SW6 property sold for £132,250 in 1995; by 2026 the median was £647,500 — 4.9× over the period. Local prices had their best year in 1998: +18.2% in one calendar year. The local low point was 2025, when the median changed -17.5% — in the game, that's a down year waiting for your portfolio.

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Median sold price in SW6

YearMedian sold priceSales
1995£132,2501,336
2000£249,5001,499
2005£395,0001,499
2010£550,0001,160
2015£877,5001,218
2020£850,000984
2025£760,000941
2026£647,500126

The areas on the board

When you spin, the reel chooses between these 8 areas — busier markets come up more often:

Six slots, ten years, London's real prices. Play the SW6 board.

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Local business? Put your name on the SW6 board — one sponsor per postcode.

Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.