SW7 — London
The SW7 board covers London in Kensington And Chelsea, built from 13,986 sales over 32 years of real Land Registry sales across 8 local areas.
The median sale here was £216,125 back in 1995. In 2026 it stood at £1,032,500, a 4.8× change. Peak momentum came in 2012, when the SW7 median climbed +28.6%. 2026 was the year the music stopped here: -31.4% on the median.
Median sold price in SW7
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £216,125 | 541 |
| 2000 | £400,000 | 745 |
| 2005 | £675,000 | 621 |
| 2010 | £900,000 | 386 |
| 2015 | £1,675,000 | 343 |
| 2020 | £1,515,000 | 233 |
| 2025 | £1,505,001 | 228 |
| 2026 | £1,032,500 | 40 |
The areas on the board
The game's reel draws from 8 areas, in proportion to how often property really changes hands there:
- London (SW7 4) (29% of local sales) — busiest streets: Cornwall Gardens, Cromwell Road, Rosary Gardens
- London (SW7 5) (28% of local sales) — busiest streets: Queens Gate, Stanhope Gardens, Queens Gate Terrace
- London (SW7 3) (21% of local sales) — busiest streets: Onslow Gardens, Onslow Square, Cranley Gardens
- London (SW7 1) (14% of local sales) — busiest streets: Ennismore Gardens, Rutland Gate, Knightsbridge
- London (SW7 2) (9% of local sales) — busiest streets: Princes Gate, Kensington Gore, Thurloe Square
- Knightsbridge (0% of local sales) — busiest streets: Montpelier Place
- Talbot Road (0% of local sales) — busiest streets: Part Of, Third And Fourth Flat
- Kensington (0% of local sales) — busiest streets: Courtfield Road
Think you could survive a decade here? Play the SW7 board and find out.
Local business? Put your name on the SW7 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.