W10 — London
W10 is London's patch in Kensington And Chelsea — this page and its game board are built from 8,950 sales over 32 years of recorded sales in 8 areas.
From £91,000 in 1995 to £550,000 in 2026: the W10 median multiplied 6.0× across the dataset. The best vintage to have bought was around 1997, when the local median jumped +23.6% in a single year. Worst year on the board: 2026, at -18.5%. The simulation does not soften it.
Median sold price in W10
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £91,000 | 271 |
| 2000 | £204,500 | 346 |
| 2005 | £299,975 | 310 |
| 2010 | £429,999 | 319 |
| 2015 | £577,500 | 348 |
| 2020 | £763,750 | 190 |
| 2025 | £675,000 | 239 |
| 2026 | £550,000 | 35 |
The areas on the board
These are the 8 areas on the board, ranked by how much of the local market they carry:
- London (W10 6) (45% of local sales) — busiest streets: Bassett Road, St Quintin Avenue, Cambridge Gardens
- London (W10 4) (30% of local sales) — busiest streets: Kilburn Lane, Banister Road, Fifth Avenue
- London (W10 5) (25% of local sales) — busiest streets: Ladbroke Grove, Oxford Gardens, Bonchurch Road
- North Kensington (0% of local sales) — busiest streets: Hill Farm Road, Kilburn Lane
- The Parkway (0% of local sales) — busiest streets: Part Of
- Moss Hall Grove (0% of local sales)
- London Road (0% of local sales)
- Kensington And Chelsea (0% of local sales) — busiest streets: Kingsdown Close
The data is real and so are the down years. Draft six properties on the W10 board.
Local business? Put your name on the W10 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.