W11 — London
Every number below comes from real recorded sales in W11 (London, Kensington And Chelsea) — 13,734 sales over 32 years of market history across 8 areas.
In 1995 the middle of the W11 market was £142,000. The 2026 median: £797,500 — 5.6 times the starting point. 2010 was the year to be holding: the median rose +40.9% in twelve months. Anyone who bought just before 2026 learned about -27.5% the hard way.
Median sold price in W11
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £142,000 | 531 |
| 2000 | £285,000 | 574 |
| 2005 | £398,750 | 480 |
| 2010 | £775,000 | 353 |
| 2015 | £982,500 | 369 |
| 2020 | £1,125,000 | 279 |
| 2025 | £1,100,000 | 312 |
| 2026 | £797,500 | 34 |
The areas on the board
The board splits W11 into 8 areas, weighted by how much actually sells in each:
- London (W11 2) (30% of local sales) — busiest streets: Elgin Crescent, Westbourne Grove, Arundel Gardens
- London (W11 1) (25% of local sales) — busiest streets: Westbourne Park Road, Aldridge Road Villas, Leamington Road Villas
- London (W11 3) (23% of local sales) — busiest streets: Holland Park, Notting Hill Gate, Kensington Park Road
- London (W11 4) (21% of local sales) — busiest streets: Holland Park Avenue, Portland Road, Royal Crescent
- Notting Hill (0% of local sales) — busiest streets: Ladbroke Gardens
- Seymour Place (0% of local sales)
- Poole Road (0% of local sales)
- Westbourne Park (0% of local sales) — busiest streets: Westbourne Park Road
Now you've seen the history — play the W11 board and try to beat it.
Local business? Put your name on the W11 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.