W14 — London
Welcome to W14 — London, Hammersmith And Fulham. What follows is 21,776 sales over 32 years of real price history, the same data the game deals from, across 8 areas.
A typical W14 property sold for £100,000 in 1995; by 2026 the median was £552,500 — 5.5× over the period. Local prices had their best year in 2014: +40.2% in one calendar year. The local low point was 2017, when the median changed -10.9% — in the game, that's a down year waiting for your portfolio.
Median sold price in W14
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £100,000 | 774 |
| 2000 | £218,000 | 1,118 |
| 2005 | £300,000 | 727 |
| 2010 | £432,500 | 545 |
| 2015 | £778,000 | 691 |
| 2020 | £710,000 | 371 |
| 2025 | £615,000 | 454 |
| 2026 | £552,500 | 54 |
The areas on the board
When you spin, the reel chooses between these 8 areas — busier markets come up more often:
- London (W14 9) (34% of local sales) — busiest streets: Queens Club Gardens, Comeragh Road, Barons Court Road
- London (W14 0) (33% of local sales) — busiest streets: Sinclair Road, Blythe Road, Sinclair Gardens
- London (W14 8) (32% of local sales) — busiest streets: Elsham Road, Kensington High Street, Holland Road
- Holland Park (1% of local sales) — busiest streets: Holland Road
- London Road (0% of local sales) — busiest streets: Part Of
- London (W14 7) (0% of local sales) — busiest streets: Maclise Road, Macfarlane Road
- Northfield Avenue (0% of local sales)
- Overbury Road (0% of local sales) — busiest streets: Part Of
Six slots, ten years, London's real prices. Play the W14 board.
Local business? Put your name on the W14 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.