W1G — London

The W1G board covers London in City Of Westminster, built from 2,023 sales over 32 years of real Land Registry sales across 8 local areas.

The median sale here was £148,250 back in 1995. In 2026 it stood at £1,191,375, a 8.0× change. Peak momentum came in 2012, when the W1G median climbed +76.3%. 2011 was the year the music stopped here: -33.3% on the median.

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Median sold price in W1G

YearMedian sold priceSales
1995£148,25066
2000£285,00087
2005£482,00077
2010£1,042,50052
2015£1,412,50054
2020£1,685,00032
2025£1,650,00036
2026£1,191,3752

The areas on the board

The game's reel draws from 8 areas, in proportion to how often property really changes hands there:

Think you could survive a decade here? Play the W1G board and find out.

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Local business? Put your name on the W1G board — one sponsor per postcode.

Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.