W2 — London
Every number below comes from real recorded sales in W2 (London, City Of Westminster) — 30,886 sales over 32 years of market history across 8 areas.
In 1995 the middle of the W2 market was £118,000. The 2026 median: £622,500 — 5.3 times the starting point. 2014 was the year to be holding: the median rose +24.5% in twelve months. Anyone who bought just before 2025 learned about -21.1% the hard way.
Median sold price in W2
| Year | Median sold price | Sales |
|---|---|---|
| 1995 | £118,000 | 993 |
| 2000 | £240,000 | 1,489 |
| 2005 | £350,000 | 1,144 |
| 2010 | £593,000 | 864 |
| 2015 | £855,000 | 745 |
| 2020 | £936,667 | 609 |
| 2025 | £750,000 | 503 |
| 2026 | £622,500 | 70 |
The areas on the board
The board splits W2 into 8 areas, weighted by how much actually sells in each:
- London (W2 2) (21% of local sales) — busiest streets: Edgware Road, The Water Gardens, Sussex Gardens
- London (W2 4) (17% of local sales) — busiest streets: Linden Gardens, Kensington Gardens Square, Queensway
- London (W2 5) (16% of local sales) — busiest streets: Talbot Road, St Stephens Gardens, Hatherley Grove
- London (W2 6) (16% of local sales) — busiest streets: Gloucester Terrace, Westbourne Terrace, Porchester Square
- London (W2 3) (16% of local sales) — busiest streets: Westbourne Terrace, Gloucester Terrace, Queens Gardens
- London (W2 1) (13% of local sales) — busiest streets: Praed Street, Hermitage Street, Newcastle Place
- Bayswater (0% of local sales) — busiest streets: Westbourne Gardens
- Paddington (0% of local sales) — busiest streets: Merchant Square East, Edgware Road, Westbourne Park Villas
Now you've seen the history — play the W2 board and try to beat it.
Local business? Put your name on the W2 board — one sponsor per postcode.
Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.