W5 — London

Welcome to W5 — London, Ealing. What follows is 25,930 sales over 32 years of real price history, the same data the game deals from, across 8 areas.

A typical W5 property sold for £99,975 in 1995; by 2026 the median was £585,000 — 5.9× over the period. Local prices had their best year in 1999: +19.9% in one calendar year. The local low point was 2021, when the median changed -13.4% — in the game, that's a down year waiting for your portfolio.

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Median sold price in W5

YearMedian sold priceSales
1995£99,975846
2000£190,0001,011
2005£289,000833
2010£350,000563
2015£525,000858
2020£640,000495
2025£619,950601
2026£585,00075

The areas on the board

When you spin, the reel chooses between these 8 areas — busier markets come up more often:

Six slots, ten years, London's real prices. Play the W5 board.

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Local business? Put your name on the W5 board — one sponsor per postcode.

Prices are medians of real Land Registry sales. Street lists show street names only — never individual addresses. New to the game? Start with how to play.